About
One studio, France and Bangladesh
Businesses should not need five disconnected partners to solve one communication problem. Branding influences content, content influences distribution, marketing influences product decisions, and production determines whether the original idea survives execution. PubliKrea brings those disciplines closer together - across France and Bangladesh, with an international mindset.
The team
Seven people, across France and Bangladesh. Open a card to see the detail behind each one.
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Mohammed Shafwat Hossain Rabby Raz
CEO & Co-Founder
Strategy · Marketing · Creative · Digital
At PubliKrea
- Agency Strategy
- Creative Direction
- Marketing Strategy
- Brand Strategy
- Digital & Product Direction
- Business Development
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Expertise
- Marketing Strategy
- Brand Communication
- Creative Direction
- Digital Strategy
- Social Media
- Content Strategy
- UI/UX
- Product Strategy
- Campaign Development
McDonald's France
Brand communication and social media strategy for one of the world’s largest quick-service restaurant brands in the French market. The role covered short-form content, campaign adaptation from global creative to local audiences, scriptwriting, graphic communication and in-store customer activations - work that required balancing a strict global brand system with the pace and tone French social audiences expect.
Quantize Music Entertainment
Marketing leadership within a music entertainment label, overseeing content quality control, post-production consultation, social marketing asset creation, campaign planning and digital distribution strategy across streaming and social platforms - combining creative oversight with the operational discipline of running release schedules across multiple artists.
NagarLab / BazarDorBD
Marketing leadership and product strategy for a Bangladeshi marketplace and local-services platform, covering UI/UX direction, customer psychology, business-model development and user acquisition - early, foundational experience building digital products for South Asian consumer markets.
Deep-Neuron
Brand identity and visual communication work, including logo design and broader marketing creative, forming part of the design foundation that continues to inform how PubliKrea approaches brand systems today.
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Riduana Ishaque
Co-Founder & Managing Director
France
Luxury & Premium · Brand Experience · Customer Experience
At PubliKrea
- Brand Experience
- Client Experience
- Customer Journey
- Brand Activation
- Luxury & Premium Projects
- Client Relations
- Campaign Coordination
- Promotional Operations
- Hospitality & Retail Experience
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Expertise
- Luxury & Premium Brand Activation
- Beauty & Prestige Retail
- Brand Experience
- Customer Experience
- Brand Representation
- Product Promotion
- Customer Advisory
- Retail Activation
- Client Relations
- Customer Journey
- Hospitality
- Promotional Operations
- Campaign Coordination
Globe Groupe, Paris
Commercial activation and customer-facing brand experience within Globe Groupe, a retail and brand-activation agency working with some of the most recognised names in luxury, fashion and beauty. Riduana has personally represented brands across the portfolio on multiple occasions - prestige fragrance and fashion houses including Dior, Yves Saint Laurent / YSL Beauty, Jean Paul Gaultier and Paco Rabanne / Rabanne, alongside premium beauty and dermocosmetic brands including Lancôme, L’Oréal, Caudalie and La Roche-Posay. The role covers in-store and pop-up brand activation, VIP client reception and advisory, product and service promotion, customer relationship development, seasonal and promotional campaign operations, and end-to-end retail customer experience across these prestige environments.
Education
Formal education in Marketing & Brand Management, International Hospitality & Brand Management and Luxury Brand Management - a course of study built specifically around the luxury retail and brand-experience environments she has gone on to work in professionally.
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Syed Abir Ahmed Crown Engine
Chief Financial Officer, Bangladesh
Entertainment · Partnerships · Culture
At PubliKrea
- Executive Management
- Creative Partnerships
- Entertainment Projects
- Creator & Artist Relations
- Cultural Strategy
- Branded Entertainment
- Bangladesh Business Development
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Expertise
- Entertainment
- Music
- Branded Content
- Creative Partnerships
- Cultural Marketing
- Artist Relations
- Creator Relations
- Commercial Collaborations
Recording artist, songwriter and creative professional
Performing and recording as Crown Engine, with a portfolio spanning more than 200 professional studio sessions and commercial collaborations across Bangladesh’s music and entertainment industry - experience that sits directly behind PubliKrea’s creator-partnership and branded-entertainment capability.
Garena Free Fire Bangladesh
Artist collaboration on Ailo Ailo Ailo Re - Free Fire Remix, a Boishakh-themed release produced by Fuad Al Muqtadir for Garena Free Fire Bangladesh’s Bangla New Year campaign, bringing together traditional festive elements, contemporary rap and gaming culture.
Ruchi Sauce & Ketchup
Artist participation in the Khela Hobe Moja Hobe campaign for Ruchi Sauce & Ketchup, contributing music and creative presence to a nationwide consumer campaign for one of Bangladesh’s established food brands.
Rajdhani Street, Rajdhani Scene, Trishul, Drip & Barz
An ongoing catalogue of independent and collaborative releases spanning Bangladesh’s hip-hop and popular-music scene alongside executive responsibilities at PubliKrea. Trishul, a 2026 NINE FILMS production, is directed by fellow PubliKrea Managing Director Mainul Islam Rimon.
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Md Khaled Mahmud Critical Mahmood
Deputy Managing Director, Bangladesh
Music · Production · Campaigns · Culture
At PubliKrea
- Artist Partnerships
- Music & Culture Direction
- Creative Collaboration
- Audio Production
- Bangladesh Operations
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Expertise
- Rap & Songwriting
- Music Production
- Sound Engineering
- Mixing & Mastering
- Jingles & Sonic Branding
- Campaign Anthems
- Artist Collaboration
- Artist Development
- Music Video Production
- Cultural Marketing
- Branded Entertainment
Critical Mahmood - rapper, producer and sound engineer
Works across all three roles in Bangladesh’s rap and hip-hop scene, producing and engineering records as well as performing on them, and releases under Zust Mahmood as well. His writing draws on everyday life in Dhaka, returning to social inequality, poverty and the cost of getting by.
European Union - “I’ve Got The Power”, Bangladesh, 2025
Wrote and performed the Bangladesh anthem for the EU’s international clean-energy campaign, launched with the EU Delegation in Dhaka on 9 May 2025 by Ambassador Michael Miller. The campaign sits under the EU’s Global Gateway strategy and runs country by country, each edition built around a local artist working in their own genre - Suboi in Vietnam, Ramengvrl in Indonesia, Akriila in Chile, Nanizzie in Panama, and editions in Tanzania and beyond.
What that campaign carried
The Bangladesh edition set the track against the people the transition reaches - Selim Molla, who drives a clean-powered e-rickshaw, and Nusrat Jahan, a cricketer training under floodlights that run on it - alongside comedian and storyteller Amin Hannan Chowdhury. Behind it sit seven Global Gateway programmes, from modernising the Dhaka grid and 750 MWp of new renewable capacity to regional energy connectivity and Shoktikonna, which backs women working in the energy sector.
Brand and commission work
“In The Hood” (July 2025) is a jingle written and performed for Takeout, the Bangladeshi restaurant brand, released as a full music video rather than a spot. “Perahin” (প্যারাহীন, April 2025) is the intro theme for Antik Mahmud’s cartoon vlog series, produced by M R Rabbi and released through Quantize Music Group. Both are commissioned audio built to carry someone else’s brand, which is the same work PubliKrea sells as jingles and branded entertainment.
East Track, co-founder with Saif Khan
Half of the duo behind “Shongrami” and “Rajdhani Street”, tracks that carried street-level Dhaka identity to a national audience. The pair reunited on his 2025 album.
Gulshan 3 - debut album, June 2025
A full-length Bangla rap record that moves between new wave, nu metal, drill, trap soul, hyphy, desi afro and G-funk. “Khanjar” with Somrat Sij is taken from it. Features Somrat Sij, Saif Khan, Lazy Panda, Crown Engine and Shonnashi, with production from Sami Tanmoy, SleekFreq, RV Raivy and M R Rabbi, and engineering by Subhro LMG, Anasul Haque and MCC-e-Mac.
Rajdhani Street
Lead artist on Rajdhani Street, released with Crown Engine and Lazy Panda - a release that connected street-level Dhaka identity with a wider national audience.
Singles and features
Releases include “Jogoter Arale”, “Jatrapala” and “Shopno Dekhi”, plus guest verses for GXP & SleekFreq (“Papi”, “Golmaal”), Shonnashi (“Bounce”), Cfu36 (“Maduli”) and Arif Raihan (“Nei Upay”). Distributed across Spotify, Apple Music, YouTube and Tidal.
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Mainul Islam Rimon
Creative Director, Bangladesh
Bangladesh
Entrepreneurship, production, direction, operations
At PubliKrea
- Bangladesh Operations
- Country Management
- Project Leadership
- Production Coordination
- Creative Direction
- Creator & Influencer Campaigns
- Event Production
- Local Execution
- Market Development
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Expertise
- Business Operations
- Business Development
- Project Management
- Creative Direction
- Audiovisual Direction
- Video Production
- Influencer & Creator Campaigns
- Event Production
- Digital Marketing
- E-commerce Operations
- Bangladesh Operations
NINE FILMS, founder, 2024 to present
Founder of NINE FILMS since 2024, a video production studio offering full digital services from concept and shooting through to edit and delivery, for Bangladeshi and international clients.
TicketUp, co-founder, 2026 to present
Co-founder of TicketUp since 2026, an online ticketing platform built for Bangladesh’s growing live-events and entertainment market.
UNIES, EdTech, 2023 to present
Business development, marketing leadership and execution oversight at UNIES, an EdTech company, since 2023 - driving growth strategy and marketing operations for an education-technology platform.
Nayvor, launching October 2026
Nayvor, launching October 2026: a collective platform bringing together concerts, festivals, raves and live experiences curated for Bangladeshi audiences, currently in development.
Creative Spread, founder, 2021 to 2024
Founder of Creative Spread, a digital marketing agency operating from 2021 to 2024 before closing - an early proving ground for the operational and client-management experience now applied at PubliKrea.
Ponnyopath, Managing Director, 2022 to 2024
Managing Director of Ponnyopath from 2022 to 2024, an online beauty store importing products from Canada into the Bangladeshi market, before the venture closed.
Brand and campaign collaborations
Daraz, OVC and digital content with influencers, 2025 to 2026. Foodie, Miniso and Polar, influencer and content support. European Embassy, solar panel campaign. Capawcino Cat Cafe, the first cat cafe in Bangladesh, full digital support. Robbie Bobbie Cafe, content and promotional support. British American Tobacco Bangladesh, voiceover and audio support. Matribhumi City, website, content and business development support. Ignite Global Foundation, full digital support. Bazardor.
Artist and creator collaborations
Critical Mahmood, Antik Mahmood, Raj Bro, Crown Engine, Ayesha Ariyana, The Hazy Man, Rafsan The Choto Bhai, Black Zang and the Bangla HipHop community, among others.
Event and festival organisation
Concerts, raves and brand events with Yamaha, Underrated Jukebox, the BD HipHop Community, Coca-Cola and Underground Rave, working with local and international bands and artists. Launched the first mainstream Beyblade X tournament in Bangladesh, with coverage secured across mainstream media including Jamuna News and Jugantor.
Exclusive production, 2026
Trishul, a NINE FILMS production directed for fellow PubliKrea co-founder Crown Engine (Syed Abir Ahmed) as artist. Ki Hoilo, Crown Engine with Gaanchil, in production.
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MD Shakib Hossain
Chief Strategy Officer
Strategy · Planning · Delivery
At PubliKrea
- Project Scheduling
- Workflow Coordination
- Resource Allocation
- Internal Communication
- Deadline Tracking
- Production Traffic
- Delivery Coordination
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Expertise
- Project Traffic
- Workflow Management
- Scheduling
- Resource Coordination
- Deadline Management
- Cross-team Coordination
- Delivery
Traffic management at PubliKrea
Responsible for the operational backbone that keeps every project on schedule - coordinating workflow across strategy, creative, production and growth, allocating resources across the team, tracking deadlines and dependencies, and keeping cross-team communication clear from brief through to delivery.
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Syed Sahil
Production Director, France
Filmmaker & Actor · Film · Narrative · Production
At PubliKrea
- Production Direction
- Film & Video
- Pre-production
- Narrative Development
- Shoot Planning
- Audiovisual Execution
- Production Quality
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Expertise
- Film Direction
- Audiovisual Production
- Narrative Development
- Acting
- Creative Direction
- Cinematic Storytelling
- Pre-production
- Production Planning
Filmmaker and actor, Paris
Bangladeshi filmmaker and actor based in Paris, trained in filmmaking and acting and working across narrative film and screen performance. His work explores identity, memory, trauma and human connection, developed through independent film projects rather than commercial commissions.
Unseen - official selection, Nikon Film Festival 2026
Unseen was officially selected for the Nikon Film Festival 2026, one of France’s leading short film competitions, and placed 2nd in the Public Voting Ranking among more than 2,500 entries. The film follows Olivia, a woman confronting the emotional scars of a past accident, and explores self-image, beauty and healing through human connection.
Dabaghor and independent directing work
Independent films, including Dabaghor, bringing together international casts and crews alongside Bangladeshi artists and technicians - storytelling built to travel across languages and borders, and a creative throughline that carries into his production-direction work at PubliKrea.
Common questions
What does PubliKrea do?
PubliKrea works across strategy, branding, social media, content and video production, web design and UI/UX, creative campaigns, creator partnerships and campaign distribution. Clients can engage one capability individually or combine several within a larger project.
Do you handle influencer or creator marketing?
Yes. PubliKrea can support creator research, outreach, YouTube sponsorships, sponsored integrations, campaign coordination, briefing and distribution strategy. The exact scope depends on the market, audience and campaign.
Can you place sponsored content on YouTube channels?
Yes. PubliKrea has experience coordinating sponsorship placements across multiple YouTube channels. Channel selection should be based on audience and campaign fit rather than simply subscriber numbers.
Do you create the advertising content too?
Yes. Depending on the engagement, PubliKrea can work across strategy, creative concept, production, creator integration and campaign distribution.
Where does PubliKrea work?
Our team operates across France and Bangladesh while the agency is designed to work internationally.
How does a project start?
The best starting point is the project brief. We review the business, objective, scope, budget context and timeline before determining the most appropriate next step.
Does submitting the brief mean my project is accepted?
No. A project is only confirmed after scope, commercial terms and any required contract or deposit have been completed.
Is the discovery call 30 minutes?
Yes. The initial discovery conversation is designed to give both sides enough context to determine fit and potential direction.
Can we hire PubliKrea for only one service?
Yes. You may need only branding, production, a website, social strategy, creator partnerships or another specific capability. If we believe the problem requires something different, we will explain our reasoning.
Do you work with startups?
Yes, where the project expectations, scope and available resources are compatible with the work required.
Do you work internationally?
Yes. PubliKrea is structured as an international creative studio and can collaborate remotely across suitable markets.