Process
How we work
Six steps. Each one ends with something you can look at and approve.
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01
Discover
Understand the business, audience, existing communication, competition, constraints and opportunity.
You get Problem definition and project understanding
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02
Strategy
Define the direction, priorities, audience, message and the role of each channel.
You get Strategic direction
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03
Create
Turn the strategy into brand systems, concepts, content, campaigns, interfaces or production.
You get Creative system
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04
Produce
Bring the approved creative direction into execution. Depending on the project, this may include video, design, development, creator coordination, content production or campaign assets.
You get Production-ready work
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05
Launch & Distribute
Put the work into the environments where people will actually experience it: social platforms, creators, YouTube sponsorships, paid campaigns, websites, digital channels and physical activations.
You get Coordinated launch
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06
Learn & Grow
Where appropriate, analyse performance, audience response and customer behaviour to improve future communication.
You get Recommendations and ongoing optimisation