Insights

How to Choose the Right YouTube Channel for a Brand Sponsorship

Subscriber count is the least useful number on the page. It measures history, not current reach, and it says nothing about whether the audience is the one you want.

Look instead at median views over the last ten videos, not the best one. Check where the audience actually is - a large channel in the wrong country converts nothing. Watch three videos to the end and ask whether your brand belongs in that room; content environment is the part people skip and regret. Read the comments, which show whether the audience trusts the host or simply watches. Then check how often the channel already runs sponsorships, and whether those brands came back.

A smaller channel whose audience matches yours, in a format that gives the product a real moment, beats a large one every time.