McDonald's France
Food & beverage / QSR, brand communication
Brought by Mohammed Shafwat Hossain, Rabby Raz
- Industry
- Food & beverage / QSR
- Market
- France
- Discipline
- Brand communication
- Relationship
- Not a PubliKrea client
Experience brought into PubliKrea through professional work in brand communication, short-form content, social media, scripts, campaign adaptation, graphic communication, restaurant marketing and physical customer activations.
Scope
Brand communication, social and short-form creative, script development and activation support inside a marketing role. Not an agency engagement, and not the national campaign platforms themselves.
The work
The approach
Campaign adaptation
Selected campaign experience has included communication around Super Mario, Spider-Man: Brand New Day, Saint-Valentin, football-related moments and family and customer activations.
Short-form first
Concepts and scripts written for the format they live in, with social treated as its own creative discipline rather than a resize of a film.
From feed to floor
Communication carried through to physical activations and in-restaurant experience, where the promise is actually delivered.
At QSR scale an idea has to survive translation - from a national campaign to a local feed to a tray on a table.
Capabilities
McDonald's is not presented as a PubliKrea client. This entry represents professional experience contributed by a member of the team through a marketing role in France.