← Work NagarLab / BazarDorBD
TEAM EXPERIENCE

NagarLab / BazarDorBD

Technology / digital marketplace, product and marketing

Brought by Mohammed Shafwat Hossain, Rabby Raz

Industry
Technology / digital marketplace
Market
Bangladesh
Discipline
Product & marketing
Platform
BazarDorBD
BazarDor campaign artwork: price comparison across shops
BazarDor campaign artwork: price comparison across shops
BazarDor social post: the same product at two different shops
BazarDor social post: the same product at two different shops
BazarDor app screen: product price comparison
BazarDor app screen: product price comparison
BazarDor social post about onion prices
BazarDor social post about onion prices
BazarDor app screen: category browsing
BazarDor app screen: category browsing
BazarDor social post: guess the price
BazarDor social post: guess the price
BazarDor logo
BazarDor logo
BazarDor brand wallpaper
BazarDor brand wallpaper

Work spanning product strategy, UI/UX, customer psychology, marketplace experience, business-model development, marketing strategy, organic growth and social communication.

Scope

Marketing leadership plus product strategy, UI/UX direction and acquisition. Not the engineering build.

The work

  • Product strategy
  • UI/UX direction
  • Customer psychology
  • Marketplace experience
  • Business-model development
  • Marketing strategy
  • Organic growth
  • Social communication

The approach

What a product makes easy becomes part of what the brand promises

Marketing, product design, positioning and customer experience are not treated as four separate conversations.

Customer psychology into UI

How buyers and sellers actually decide - trust signals, price comparison, listing clarity - translated into interface and flow decisions.

Business model as a marketing lever

Marketplace mechanics, incentives and category structure shaped alongside the acquisition plan, not after it.

On a marketplace, positioning, business model, interface and acquisition are one system. Change any of them and you have changed the marketing.

Capabilities

  • Product Strategy
  • UI/UX
  • Customer Psychology
  • Marketplace Experience
  • Business Model
  • Marketing Strategy
  • Organic Growth
  • Social Communication