BazarDor theme song - NagarLab
Marketplace brand, jingle and video
- Industry
- Marketplace / e-commerce
- Market
- Bangladesh
- Format
- Theme song and video, 1:49
- Performers
- Tanjir ft. Crown Engine
BazarDor needed a piece of brand sound that people could repeat. Not a voice-over advertisement, but a theme song: the product promise - compare prices before you buy - carried by a track people would listen to for its own sake, performed by Tanjir featuring Crown Engine.
The challenge
Price comparison is a rational proposition. Explained in a conventional ad it sounds like a feature list, and a feature list is skipped. The brand needed a way into memory rather than into an argument.
The work
The approach
A song, not an advertisement
The track was written to work as music first, with the brand's promise inside the hook rather than attached to the end. That is what makes a jingle repeatable in a market where ads are skipped in three seconds.
One idea, carried across formats
The same idea runs through the song, the video and the campaign artwork, so a listener who hears the hook and a shopper who sees the artwork recognise one brand rather than three executions.
Result
Released 2026 · theme song and video live on the BazarDor channel
A brand that can be hummed does not need to be explained twice.
Capabilities
Watch the theme song on YouTube ↗
Presented as PUBLIKREA PROJECT: the theme song and video were produced by PubliKrea for BazarDor by NagarLab.