Rabika
Beauty / lifestyle / e-commerce, brand and product strategy
Brought by Mohammed Shafwat Hossain, Rabby Raz
- Industry
- Beauty / fashion / lifestyle e-commerce
- Sourcing
- International products
- Stage
- In development
- Status
- No performance data
Rabika is an e-commerce venture currently being developed around beauty, fashion, lifestyle and international product sourcing. The work includes brand development, customer psychology, product architecture, marketplace thinking, UI/UX and business strategy.
Scope
Business strategy, brand, e-commerce architecture and customer experience, in progress. No launch, sales or performance data exists yet.
The work
The approach
Model before assets
The commercial model, sourcing logic and category architecture are defined first, so brand and interface answer a real business rather than decorate one.
Customer experience as the product
Discovery, trust and repeat purchase designed for the customers the brand is built for.
Built to scale
A marketplace-shaped architecture that can carry international products without rebuilding the storefront as the catalogue grows.
Designing a business from the beginning is different from styling one that already exists.
Capabilities
This is not presented as a completed success story. There are no fabricated customer, revenue or conversion figures.