COLLABORATION

Rajdhani Street

Music / culture, artist branding

Brought by Syed Abir Ahmed, Crown Engine

Industry: Music / culture
Discipline: Artist branding
Artist: Crown Engine
Documented: Featured by Rajasthan Royals, IPL

Rajdhani Street, Critical featuring Crown Engine and Lazy Panda Source: Critical ft. Crown Engine, Lazy Panda

Rajdhani Street became a major creative milestone in Crown Engine’s music career, and his portfolio records the project as being featured by Rajasthan Royals in the IPL. The project demonstrates the ability of culturally specific creative work to travel beyond its original audience without losing its identity.

Scope

Artist creative work and its branding. Third-party features are reported as documented, not claimed as commissioned work.

The work

Music branding
Cultural storytelling
Audience development
Visual communication
Entertainment

The approach

Specific before broad

Culturally specific creative work travelling beyond its original audience without losing what made it recognisable.

Identity as reach

What made it local is what made it carry - the reason it found an audience outside its own city.

Culturally specific work travels further than work designed to be universal.

Capabilities

Music Branding
Cultural Storytelling
Audience Development
Visual Communication
Entertainment

Portfolio-documented creative work by a member of the team. No brand or rights-holder is presented as a PubliKrea client.