Ruchi Sauce & Ketchup
FMCG / sports / entertainment, branded entertainment
Brought by Syed Abir Ahmed, Crown Engine
- Brand
- Ruchi Sauce & Ketchup
- Industry
- FMCG / sports / entertainment
- Year
- 2022
- Campaign
- Khela Hobe Moja Hobe
The cricket-themed Khela Hobe Moja Hobe campaign combined music, sport and branded entertainment, with Crown Engine contributing a rap performance. It featured Pritom Hasan and Shakib Al Hasan.
Scope
A rap performance and contribution to a collaborative campaign. Not the brand strategy, direction or production, which sat with the brand, Square Food & Beverage Ltd. and Runout Films.
The work
The approach
Entertainment as the advertising
Rather than relying only on traditional product messaging, the campaign entered an existing cultural conversation through cricket and entertainment.
Cultural timing
Built around a moment the whole market was already watching, so the campaign joined a conversation instead of starting one.
Result
1M+ online views
This figure belongs to the campaign as a whole - the brand, the featured artists and athlete, and the production team. It is not claimed by PubliKrea or by Crown Engine individually.
Entertainment can turn traditional product advertising into culturally relevant branded content - when the format is something an audience would have chosen anyway.
Capabilities
Square Food & Beverage Ltd. is identified as producer, with Adnan Al Rajeev / Runout Films on the production side. A collaborative campaign contribution, not a PubliKrea client engagement.